Published: July 13, 2024

Pashë, dëgjova, fola.

by Trigital Studio®

Introduction

“Pashë, Dëgjova, Fola” (“I Saw, I Heard, I Spoke”) is a national anti-corruption campaign built around transparency, accountability, and citizen voice. It calls on individuals — especially young people — to observe, listen, and speak up against corruption, shaping a more honest and fair society.

With its message rooted in action and awareness, the campaign aimed to shift perceptions, educate the public, and empower citizens to report corruption through accessible tools and a dedicated mobile app.

Challenges
We needed to create a campaign that spoke directly to people serious in message but fresh in tone. The visuals had to be bold enough to grab attention, yet human enough to build trust. The goal was clear: turn a complex issue into something people could see, feel, and act on.
Final thoughts
We built a complete creative strategy from visual identity to content production centered around three symbolic elements: eyes, ears, and mouths, representing vigilance, awareness, and courage. Using a striking color palette of dark blue, red, light blue, and white, we created a modern and memorable look that stood out across all media. Our team designed a range of social media content, including static designs, motion graphics, and interactive pieces like quizzes and infographics that made the message clear and accessible. We also produced videos and testimonials that gave real voices to the campaign, driving emotion and authenticity. Finally, we supported the launch of a mobile app a tool that turns awareness into action, enabling users to report corruption directly and safely. The result was a campaign that didn’t just speak about transparency it inspired it.

Category

NGO

Date

2024

Scope of work

Branding / Online Camapign

Headquarters

Prishtina, Kosovo

Website

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