Introduction
The Western Balkans Digital Summit brings together the region’s leaders, innovators, and creators to shape its digital future. As part of the European Commission’s Digital Agenda, this year’s edition transformed Prishtina into a regional hub for technology, ideas, and collaboration — two days where digital energy took over the city.
Challenges
We wanted to make the summit feel more than official to make it alive. Our task was to craft an experience that looked bold, modern, and full of movement. Something that reflected the region’s progress, its creative potential, and the momentum behind its digital growth.
Final thoughts
We created a full visual language that tied everything together from branding and event design to merchandise, LED animations, and social media content. Our team was there from start to finish, capturing moments, building stories, and turning them into visuals that lived across every screen and space.
The result was a connected experience energetic, cohesive, and unmistakably alive matching the spirit of innovation driving the Western Balkans forward.